Banking and financial services

A leading credit card gateway was in the process of developing a product service targeted at international travelers and there was a need to understand their overseas spending behavior and travel related needs. There was a need to identify profiles and their attitudes towards the proposed offerings. As a result of our approach we were able to provide the client inputs addressing the products strategic purpose, its unique advantages and image cues to make it relevant to the consumer. 

Information Technology

A computer hardware client  sought feedback on the quality of their tech support services and commissioned a customer satisfaction study vis-à-vis competitive brands. Research findings identified their areas of strength and improvement; which gave them a clear direction to take forward

Personal Care

A leading apparels brands was keen to extend its portfolio and commissioned an extensive project to identify its fit with multiple personal grooming products and formats. Our research approach helped the client develop a compelling positioning advantage and take the findings further in their marketing plans